The conundrum facing New York fashion week is this: the pop cultural noise and fanfare around fashion is louder than it has ever been, but everyone – from the consumer to the editors-in-chief – is bored with traditional catwalk shows. The clothes on the catwalk have become overshadowed by the circus of celebrity, models, gossip and street tyle that wraps around them. The actual show has become the excuse for the party, rather than the party itself. What to do?
Humberto Leon and Carol Lim, duo behind the cult label Opening Ceremony, had an idea: how about asking Spike Jonze and Jonah Hill to reboot the catwalk show by scripting a one-night-only, one-act play about a catwalk show, in which the new collection serves as theatrical costume in a story about the human dramas of fashion week? Read more.