Tourism Australia wants to encourage more affluent Chinese travellers consider Australia as a holiday destination
Under the new model, the tourism marketing group will work more closely with a small number of targeted travel agencies in higher income cities with good air connections to Australia, such as Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Chengdu and Chongqing. The aim is to work with 30 to 35 travel agents in the first year.
Tourism Australia managing director John O’Sullivan said the move was closely aligned with its Tourism 2020 strategy and would encourage more affluent travellers from Australia’s fastest growing and most valuable inbound visitor market to consider Australia as a holiday destination. Read more.
