Alexander Wang Takes Balenciaga to Beijing
As part of the ongoing whirl of designers taking elaborate shows to far-flung destinations — Karl in Dubai! Michael in Shanghai! Nicolasin Monaco! Raf in … Brooklyn! — Alexander Wang took to the Chinese capital for a Balenciaga show that included the spring 2014 looks, plus a “China Edition” consisting of 13 custom looks that were designed exclusively for the Chinese market. (They will be available at the brand’s Beijing store.) Wang, who is Chinese-American and spent some of his childhood in China (his mother still lives in Shanghai), has a unique perspective on the customer there, tellingWWD that the country’s style used to be “much more based on logos and items that were much flashier. The consumers here have become much more evolved. The taste and the style have grown beyond the bigger brands that have a major presence.” … Read more
